Text: Morgan Couturier – Fallen under the spell of turntables as a teenager, the Lyonnais Brice Etienne continues to entertain audiences today, under the banner of his company Key des Artistes. Since 2012 individuals and companies have exploited his musical culture to animate their events, to the point of being recognized by some as the “best DJ party in France” for six years.
He did not wait for Zouk Machine and Maldon to put the music under their skin, nor did he languish for the holy words of Jean-Jacques Goldman, to convince himself that his music is good. Many have told him, yesterday as today, as evidenced by the honorary title of “best evening DJ in France”, which he has brought with him since 2017. But if this award, awarded by Zankyou, a brand well known to lovers, convinces of its ability to marry its sounds over time, Brice-Etienne he hardly needs his turntables to justify his talent.
From this desire to make people dance. To make them sing too, sitting on a bench for five minutes with him, just take the fold of this all-consuming passion. Because with him the weather is beautiful, the sky is blue and even a simple coffee is enough to pierce his charm. You want some, here he is, the artist loves to show how much he has lived for her, day after day, since he was 15 years old. In the meantime, almost 30 years have passed, that is, as many styles in the standings, without any of them escaping him. Trying to trap him in the modern era and in the “music of the young” even becomes a risky venture, as much as his own, in the twilight of his studies.
Since he only loved turntables, once the presentations made by Nicola Broquet, Brice Etienne couldn’t help but try her hand at symphonies. And at events, his other favorite success of him. “My company, Loki Concepts, was created (in 2001, ed) as part of a student project. At the time, I used to organize student parties, then I continued with company parties, “he says. However, while some see music giving soul to hearts, Loki Concepts’ experience was as short as License IV’s musical career. Seven years at the most, time to accompany the launch of the Petit Paumé in shape (in 2003), before taking a big hit behind the ears in 2007.
“I found myself in the subprime crisis. Budgets have been frozen. There my journey through the desert began, ”she explains.
With debts full of pockets, Brice Etienne still managed to recover. Like … before Auchan’s salesman, before “a box in the food industry” allowed him to climb the slope and find his first love, the weekend has come. “It took me ten years to rebuild. We had to start all over again to rebuild a network, ”he explains. The pipes became less dark and the idea of the Artist keycreated in 2012. A new events company, led by the interested party and six DJs, where professionals and private individuals for three quarters, now have fun, at the queuleuleu …
Mainly in the Rhone, following the example of OL, where next year it will host the forecourt of the Groupama stadium, but also in other regions, such as the castle of Bagnols, where it animated the wedding of Jo Wilfried Tsonga. His recipe? “I love music in general”. Preferably the right one. “Leaving a mark on people through music is what I love. Our task is to have a reading of the passage and adapt to the clientele of the moment T. It is not up to me to impose my programming. You have to find the link between different musical tastes “, continues the 40-year-old, whose customers are captivated by his concept of a vinyl bar.
So if the body is sometimes tempted by more rest, the head always delights in finding new treasures. Six different sets (sold for 550 euros each) and almost 300 vinyls have thus come to expand the offer of the Key des Artistes. Touched but never sunk, Brice Etienne was born to live off this passion. How to make his audience sing this song by the Scorpions: “I still love you”!