Tourism has resumed in beautiful colors in Italy


Strengthened by the renewed interest of the French for Italy in 2021 and even more so in 2022, the Italian Tourism Organization (ENIT) was present at the IFM-TOP RESA fair. The opportunity to take stock of the destination and highlight seven regions.



Italy under the IFTM.  According to Federica Galbesi, director of Enit in Paris, there is a recovery in Italian tourism
Italy under the IFTM.  According to Federica Galbesi, director of Enit in Paris, there is a recovery in Italian tourism

Italy under the IFTM. According to Federica Galbesi, director of Enit in Paris, the recovery of Italian tourism is “well advanced” (photo PB)




The first estimates for 2022 are very encouraging. ” After two years of the pandemic, the turnaround is well underway. At the end of the year, Italian tourism should return to the levels of 2019. “.

In Paris, at the IFTM-TOP RESA fair, Federica Galbesi, the director of the Italian Tourist Office (ENIT) in Paris gave a very positive opinion on the summer.

The lifting of the latest health restrictions last May certainly contributed to this (it is not necessary to present a vaccination certificate or Covid-19 screening test). ” Autumn looks good “, Federica Galbesi affirmed, according to whom Italy is at the top of Google searches, certainly behind Spain but ahead of Greece, Morocco or the United States.

Good news for Italy, to which tourism brought about 13% of its GDP before the pandemic.


IFTM: Italy, at the largest stand for 10 years

This summer the big winners were the cities of art (Florence, Rome, Venice, Milan, Naples in particular) and the seaside resorts that have seen an influx of both domestic and foreign tourists. These are the places that even the French who came to Italy on vacation have preferred.

After encouraging results in 2021 (2,535,309 French tourists, 6,929,254 overnight stays), head to head with Americans and Germans, The summer of 2022 saw French bookings for stays in Italy increase by over 30%. The French were also responsible for 13% of the total spending of foreign tourists in Italy.

To reinforce this renewed interest, Italy made a strong appearance at the IFTM-TOP RESA fair: there were about sixty operators (TO, DMC, hotels, etc.) and ENIT offered a 420 square meter standthe largest in ten years, on which he had chosen to highlight seven great Italian regions from north to south.

This summer, in Italy, the big winners were the cities of art such as Venice, Florence, Rome, Naples or Milan - Photo PB
This summer, in Italy, the big winners were the cities of art such as Venice, Florence, Rome, Naples or Milan - Photo PB

This summer, in Italy, the big winners were the cities of art such as Venice, Florence, Rome, Naples or Milan – Photo PB


Starting with Friuli-Venezia Giulia, to which Le Petit Futé has entirely dedicated a guide – it is the first – that has just come out.

This region ” Friuli Venezia Giulia it is a synthesis of Europe in Italy “, Explained Tatjana Familio, highlighting the diversity of its landscapes, which lend themselves as much to walking and cycling as to skiing.

In fact, this region of northeastern Italy, bordered by the Adriatic Sea and bordering Austria and Slovenia, is home to the rugged peaks of the Dolomites as well as 130 km of coastline and white wine vineyards.

It has several UNESCO sites and Trieste, its capital, was once part of the Austro-Hungarian Empire. It is characterized by its historic center, Piazza dell’Unità d’Italia, a square open to the sea, and the Miramare Castle, a former royal residence whose restoration has just been completed.


The little known treasures of Basilicata

Everything else is, much further south, Basilicata. It is a landlocked region, despite two coasts, to the southeast on the Ionian Sea and to the west on the Tyrrhenian Sea, located between the regions of Puglia, Campania and Calabria.

Aside from a horticultural plain to the east, it is primarily a mountainous region with poor limestone soils and very dry summers. It is in this region that the Italian writer Carlo Levi had placed the action of his famous novel: Christ stopped at Eboli which suggests it is just a deprived and abandoned region. In fact, it’s much more attractive than that.

Not only Matera, which would be one of the oldest inhabited cities in the world, is known for its stones, its own troglodyte dwellings and is classified by Unesco, but Basilicata is a land rich in nature and culture, in national and regional natural parks, in gastronomy, wines and picturesque traditions. It has also hosted the filming of over 70 films!


An “extraordinary Calabria” to be discovered

Located even further south, its neighbor Calabria, hitherto little structured to promote its tourist heritage, seems determined to organize itself in the best possible way to develop its enormous potential.

Underlining the slogan ” Extraordinary Calabria »Announced its tourism director, Maria-Antonella Cauteruccio the implementation of a multi-year promotion plan, the change of the logo, the restyling of the website and the launch of an application.

Also highlighted in the ENIT site are Lombardy and in particular Brescia and Bergamo, both Italian capitals of culture in 2023, Lazio and Tuscany with their numerous Etruscan sites or even Sicily.

With, however, constant attention to new trends: if Italian culture, gastronomy and lifestyle remain the pillars of the peninsula’s attractiveness, ENIT estimates, for next season, outdoor activities with a greater focus on slow, eco-responsible and sustainable tourism should have the wind in their sails.


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