Are trade fairs still successful with companies? This is testified by companies in the Aude and the Eastern Pyrenees

After two years of absence due to the health emergency, the fairs are back in the spotlight. However, the presence at the fair does not have the same objective for all companies and some of them no longer consider them a development lever.

What is the real importance of trade fairs for the evolution of a company?They concentrate supply and demand in one placeexplains a trade show organizer. By attending these events, a company maximizes its chances of improving its visibility, meeting new customers, suppliers, investors, or even monitoring its industry..

Get visibility

One of the main advantages is the affirmation of the company’s presence on the market, or an optimization of its visibility. “Our presence at the diving show in Paris Porte de Versailles (January 6-9, 2023, ed) the visit of the Minister of the Sea to the territory followsindicate Pascale Puig and Delphine d’Erfurth the co-directors of Captain’Neo based in Banyuls-sur-Mer who designs and manufactures various bags and accessories by hand using the neoprene of used nautical suits. The idea is to urge big brands to support their ecological transition.

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Captain’Néo, a unique concept in France

The Chamber of Crafts of Occitania allows the small company Aude Les Fines Louches (transformation of fruit and vegetables in short circuit) to be present at the Made in France Fair (Paris, from 10 to 13 November, 900 exhibitors). “Thanks to the support of the Chamber of Commerce, we hope to have visibility to promote our business “., assures Margaux Madern, co-director of the Les Fines Louches laboratory located at the Éole nursery in Narbonne. The workshop will also be present at 6pmAnd Regal Sud de France exhibition (8-11 December) at Meett, the Métropole exhibition center in Toulouse.

Show your innovation

This is where La Truitelle is based parties-e-Saint-André in the Aude. “We were awarded at the Sial Innovation 2022 in Paris for our range of small organic canned troutsays François Isambert, president of La Truitelle, present at Sial, the international food fair from 15 to 19 October (7,000 exhibitors). This award should help us get to know and find lenders (from 2 to 4 million €, ed.) to develop our production tool because we only have two years. We have also been put in contact with organic buyers from food supply chains. We have already obtained at Natexpo in 2021, the Gold trophy in the organic category which allowed us to be referenced to Naturalia. Next January we will start a test at Carrefour with the Audouce brand, a nod to the department! ”

Other start-ups such as Tracto Lock, Aude start-up that offers a semi-automatic universal coupling system for agricultural tools, will present its innovation at the Sima fair, an international exhibition of solutions and technologies for efficient and sustainable agriculture in Paris (6- November 10). The start-up cétane Kuupanda will also be present and will unveil its platform to facilitate the taking of orders with local producers.

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Kuupanda, an Internet solution that saves manufacturers time

A strategic place

Fruit Attraction held in Madrid last October, one of the main fairs for the fruit and vegetable sector in Europe (more than 1,600 companies and 70,000 experts from 120 countries) “is an essential trade show for the winter campaignsays Madjid Aïdh, commercial director of Alterbio, a specialist in organic fruit and vegetables based in Perpignan (30,000 t marketed). In addition to business, we collect information on the availability of products, the situation of producers, market developments and prices. It is important after Covid and the inflationary context that impacts the organic market (-8% nationally, ed). We need to combine the experiences of the players in the sector to establish scenarios and refine our strategy “.

For this edition of Fruit Attarction Madrid, the entrepreneurial group has hit hard. “We accompanied 98 companies on a 368 m stand2, says Cyril Gornes, CEO of the Saint Charles Export (SCE) group of companies and the Saint Charles International platform in Perpignan. The idea is to hunt in packs . Alterbio will be present at the Medfel held in Perpignan (from 26 to 27 April 2023) but this time to project itself on the summer campaign.

Read also:
Perpignan: how the Saint-Charles platform took the organic turn

Cost, a brake

Faced with the large budgets of large groups, SMEs find it difficult to finance the cost of a fair: stands, communication, staff and travel expenses … “The costs of trade fairs have increased particularly this year, ie by 10 to 20%. Stand layout companies suffered during Covid. They have lost staff and suffer from the increase in the price of raw materials, wood, iron, etc. completes Cyril Gornès. However, during Covid, we realized that digital was not working “. A number of companies have chosen to stop or limit their presence at trade fairs, judging the cost too high in relation to the benefits. Among them, Mitjavila (sun protection) or Solipac (energy solutions) who organize events on their sites. While fairs remain a privileged place of exchange, depending on the sector and the size of the companies, their usefulness in supporting their development varies.

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