Sorare never does things by halves. After having formed collaborations with Zinédine Zidane and Kylian Mbappé, among others, the game of fantasy football, based on cryptocurrency and digital collectible cards (NFT), is once again taking it a step further. On Wednesday 9 November, Sorare announced that Lionel Messi would also become a brand ambassador.
A nice new move by the French company, now valued at 4.3 billion euros and which boasts nearly two million players worldwide. Lionel Messi is none other than one of the best players in football history, seven times winner of the Ballon d’Or and still winning at 35.
READ ALSO. INVESTIGATION. Our first steps on Sorare, the rapidly expanding platform that combines cryptocurrencies and football
While the platform has recorded the recent arrival of baseball (MLB) and basketball (NBA), as well as soccer, Sorare is further extending its presence across all media. The company aims to conquer new markets and has just enlisted an important commercial asset with the Argentine. The co-founder of the platform, Nicolas Julia, explains how Sorare managed to convince superstar Lionel Messi and what this partnership entails.
How did you get Lionel Messi to sign with Sorare and become the new ambassador?
I want to reiterate how proud we are that Lionel Messi will join Sorare’s team. Together with Zinedine Zidane, who is also our ambassador, he is one of the greatest players in the history of football. For fans like us, it’s a dream come true! Lionel Messi knows better than anyone how much fans want to live their passion for the sport beyond the pitch and extend their experience. This is what Sorare offers, with the combination of the digital card collection and its game fantasy football, where the fans are the coaches of their favorite players. We look forward to working with him and all of our ambassadors to make Sorare the global champion of global entertainment.
It will be possible to meet Lionel Messi
Specifically, what will its role be? What will he do with the community?
Our Sorare Ambassadors bring unique user experiences and bring fans closer to their passion and favorite players. From Rosario to Barcelona, from New York to Paris, every football fan dreams of meeting Lionel Messi. We will make it possible: some will have the opportunity to meet, to exchange with the seven-time Ballon d’Or. More generally, it will allow him to develop his closeness to his community, to be closer to his fans around the world, especially in Latin America, the land of football where he comes from. Of course, we have new exclusive content that we will be introducing to our community very soon.
What should this partnership bring to Sorare?
This partnership is an important step in Sorare’s ambition to become the champion of global sports entertainment. Having such an ambassador will help accelerate our development. We look forward to working with Lionel Messi to continue connecting fans to the clubs and players they love. Having Lionel Messi on our team is also a source of inspiration for us. I sincerely believe that athletes get a lot of their energy from fans. This is also the case with Sorare. Our success is that of our community. That’s why we try to make their experience better every day.
Does benefiting from the trust of Lionel Messi, one of the best players in football history, facilitate the conquest of new markets?
Our ambition remains the same! We want to be able to offer our managers all the biggest leagues, the biggest clubs, the biggest sportsmen. We are extremely proud that he trusts us and that the desire to carry on the Sorare adventure pushes him as much as we do. Lionel Messi is a player whose influence extends beyond the sphere of football. Having him as a Sorare ambassador is also proof that our game is still pushing the boundaries of entertainment.
READ ALSO. World Cup. Sorare collaborates with 18 national teams and launches a new free game
“Who knows where we will be tomorrow? The opportunities are immense “
Does this new great partnership fit into a logic of globalization, after the arrivals of MLB and NBA?
Our story began in 2018 with the first football division in Belgium. We are now present in 185 countries, partners of more than 300 football clubs, of the largest sports leagues in the United States… Who knows where we will be tomorrow? The opportunities are immense for Sorare. But above all we are driven by our community, by the desire to offer fans around the world unique experiences. It has already been a great year for our community. We launched two new sports for the first time: baseball and basketball. We are proud to have over 2 million users already. We will continue to surpass ourselves to multiply the unifying force of sport and play.
Before Messi, did the partnerships with Zidane and Mbappé lead to an influx of new managers on the platform?
All our ambassadors play a different and particular role, reflecting their image. We are very proud to have Kylian Mbappé, Zinedine Zidane, Serena Williams and Rudy Gobert in the team … They are all exceptional athletes and role models for sports fans, but also for us, our teams. More than ever athletes radiate beyond the fields, they have very important training strength. We are happy to address, through them, to an audience of fans guided by the values of sport.