If the French continue to support the importance of conviviality during meals, both at home and in restaurants, screens occupy a dominant position. And the so-called Foodporn practice is gaining ground, which consists in taking pictures of one’s dishes to share them on the net.
Should we be talking about a new French paradox? In the country of gastronomy, where the meal remains culturally a sacred moment symbol of conviviality, more than 8 out of 10 French people (81%) regret the place now occupied by screens and would like to ban them from these moments. For them, according to the latest study by Datalicious by Just Eat, carried out with IFOP, meals should remain moments of sharing and discussion. If this recommendation is intended to be a little less firm among the under 50s (76%), the percentage still rises to 84% among women, all ages combined. However, in practice, it remains significant to observe that the majority of French people admit to adopting opposite practices. More than half of them (53%) cannot avoid sending Whatsapp or messenger type messages during dinners and 46% send emails. More than a third of those interviewed (35%) take advantage of this moment to watch videos on platforms or social networks. 21% admit to watching series, 20% movies or 18% playing video games. Of course, the first two popular applications during meals are beautiful and many means of communication. Should we see it as a new mode of conviviality? Maybe yes, ” but maybe more IRL suggest the results of the study.
Foodporn, a practice that is spreading massively, especially among young people
As for the question of sharing, it is clear that it is also expressed in a new way through social networks. This is why the Datalicious by Just Eat Observatory has taken an interest here in the phenomenon of sharing photos on platforms. And the result is edifying. 39% of French people would take a photo of their dishes, but this percentage skyrockets among 25-34 year olds (57%) and even more among 18-24 year olds (64%). 32% would post photos taken at the restaurant and 31% of their home-cooked dishes, but again the practice is much more significant among young adults (over 50%). Even 53% of 18-24 year olds and 40% of 35-34 year olds post photos of their delivered meals. What are their main stated motivations? 36% would thus like to make their followers and friends salivate, 32% would see it as a lever to recommend a restaurant or a dish and 29% a way to remember a restaurant… Note that the 19% of the French declare that they nevertheless indulge in this practice of sharing photos of their dishes for the sole purpose of being displayed on the networks!
Photos and networks, selection criteria
Consequently, the visual aspect directly influences the very choice of ordered dishes. Thus, 24% of French respondents have already ordered a dish because they knew in advance that it would look particularly good in a photo. This proportion even doubled when we focus on 18-24 year olds. 28% of those interviewed in this age group even admit that they have already had the misfortune of eating cold because it took them too long to photograph their dish… two-thirds of the French (64%) do not understand the interest in take pictures of your dishes. The fact remains that social networks have become a privileged means of finding a nice restaurant to discover, an easy and tasty recipe to try in the kitchen, or a trendy dish to enjoy. In fact, 53% of French people look for inspiration for their dishes on the networks and 52% use them to choose a restaurant. 41% even follow their favorite establishments, while 29% follow some recommendations from influencers. Finally, 28% of French people use social networks to advise against a restaurant that has disappointed them.
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