Made of fabric, polypropylene or wood – the first reusable pizza boxes appeared. It remains to convert customers. Overview.
The French love pizza: second consumers in the world after the Americans, they devour more than a billion a year. In the meantime, the packages of pizzas delivered or taken away clutter up the domestic waste bins or yellow bins, according to the instructions for separate collection by the municipalities. “I was tired of seeing my boxes end up in neighbors’ dumpsters, after only serving for a few minutes”, he admits Sylvain Giraud, owner of the pizzeria Les Gourmands dit, Saint-Amant-Tallende (Puy-de-Dme). So he decides to have wooden boxes made, “Saint-Nectaire type”made to measure and perforated to avoid condensation, in which he adds disposable baking paper. “For eight months I have been offering them for 5 euros to regulars and I add an extra stamp to the loyalty card. The boxes cost me €7.50, it’s an investment. Customers have to use them a dozen times to get my bearings,” observe. Convinced by “this more virtuous approach that improves the image of the restaurant”he still doesn’t know if most of his regulars will like this initiative: “They adhere to the principle. But I’m not sure if some, for example students, are willing to pay for packaging that used to be free.”
Encourage the customer
For its part, the Bonici brand has since the beginning of the year launched reusable boxes in all its factories, in addition to cardboard packaging. “We are the first franchise in France to offer these reusable take-away boxes. It is a strong commitment for us who work daily to reduce waste and our carbon footprint by purchasing raw materials as much as possible, mainly from France or Italy”. comment Jrme Bonici, founder and president of the franchise. The Bonici box, in polypropylene and equipped with ventilation holes, allows you to store the pizza “remains crunchy and chewy” to serve as a doggy-bag or even “bring pies or quiches for a picnic”. It is sold to the customer for 9 euros, thanks to a partnership with a beverage brand. “At the end of 15 uses, the Bonici box will cost less than a normal cardboard box”, he continues. Despite an incentive system (a box returned nine times entitles you to a free pizza), “it may take some time for these new uses to be adopted by customers”, He believes.
In the Var, the Ecoscience Provence association tested with ten pizza makers a bag prototype combining felt fabric and wooden trays, which allows the transport of two pizzas at the same time. “The only requirement of professional is to agree a collection schedule with his client so that the pizzas taken out of the oven are put back directly into the oven in the box Pizza reusable The Nomadic” I notify Solna Rinaldiresponsible for the sustainable consumption mission.
The deposit at the appointment
Finally, some prefer to adopt a deposit system. This is the case with Nicholas Rossignolmanager of Rossini Pizza Brignoles (Var), which since November 2021 has been offering Ciro Box recycled plastic boxes. “If customers return the box ten times, they are entitled to a free pizza. The deposit is not invoiced directly: I increased the price of the pizza by 50 cents to include the cost of the box”. He explains. An experience that fully satisfies him: “These boxes do not carry any particular taste, unlike cardboard. They are dishwasher safe and stack easily – a real space saver.
Nantes, the Les Botes Nomades association is launching a deposit system for takeaway sales and soon for delivery. “The customer credits a deposit on our app: €8 for the polypropylene pizza box. He shows the QR code to borrow a box and can return it to any partner merchant: the 8 euros are then returned to him”. specifies the founder, Typhenn Leplay. A system that could be developed from 2023 in several French cities, thanks to the partners of the IMPEC collective.
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