The “Veganuary” has appeared in France for some years now. The goal of this movement? Encourage consumers to stop all animal products for the entire month of January and thus raise awareness of the benefits this diet can have on health and the environment. For the 4th year, Deliveroo takes stock of the evolution of French consumption.
Study carried out by Yougov in December 2022 on a sample of 1030 people aged 18 and over.
A passing fad?
In the first study conducted by Deliveroo in 2019, 28% of respondents considered veganism too restrictive and not diverse enough. Today we see that veganism is far from being considered a fad. Indeed, more and more French people are curious and want to experiment with this new diet: 38% of the people interviewed have already opted for a vegan dish in recent months and 26% are ready to try this diet for a month compared to 18% in 2020. and 12% in 2019. Veganism mainly targets the younger generation, 40% of 18-24 year olds say they are ready to try veganism for a month.
There are many reasons for this dietary change. Consumers are more concerned about animal and environmental causes: 51% of respondents would be ready to become vegan to protect animal life and 41% for environmental reasons. In addition to the protection of animal life or the environment, health is also an important factor, since 19% of respondents say they want to become vegan for health reasons.
Although some, on the contrary, remain convinced that a vegan diet can be harmful and cause other health problems. In fact, 28% of respondents said this diet slows them down because it causes nutrient deficiencies.
A booming industry?
New this year: we see that 43% of French people are likely to want to test new plant-based protein alternatives. Many brands have developed in this segment and, faced with new food consumption habits, restaurants are also adapting, offering more and more vegan and vegetarian options. 18% of respondents say they have experimented with new alternatives to plant proteins. And in the long run, 44% think these new alternatives could become sustainable and thus attract a certain number of consumers.
In terms of orders, what are the most popular vegan dishes on Deliveroo?
Compared to the previous year, there is a 28% growth in the number of vegan restaurants on Deliveroo in 2022. The number of vegan dishes ordered remains constant compared to last year. In fact, vegan orders accounted for nearly 1% of all meal orders placed on the app in 2022.
The cities where the most vegan dishes were ordered: (relative to the total number of dishes ordered in 2022)
- Aix in Provence
Cities with the most vegan restaurants on Deliveroo: (compared to the total number of restaurants in the city)
- Aix in Provence
Most ordered vegan dishes on the app?
- Vegan kebab / durum wheat
- Vegan Bowl / Pokébowl
- Vegan croquettes
- Vegan Yaki Udon
- Vegan seasonal rolls
- vegan soup
- vegan curry
Deliveroo is a delivery service, founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with around 185,000 partner restaurants and grocery stores, as well as around 170,000 delivery workers to deliver the best food delivery experience in the world. Deliveroo is based in London with offices around the world. Deliveroo is present in 12 markets, including Australia, Belgium, UAE, France, Hong Kong, Italy, Ireland, Kuwait, Netherlands, Qatar, UK and Singapore.