SIRHA Lyon, global meeting place for world catering

France Pizza invites you to Sirha Lyon: invitation code PPFRP. This major catering and food event, will open its doors from 19 to 23 January at the Eurexpo in Lyon. This 21st edition, which celebrates the 40th anniversary of the event, will be an opportunity to discover the changes and innovations driving this sector.

In Europe, the summer of 2022 was radiant for the restaurant, hotel, food and tourism sectors. In France, very positive data once again confirm the relaunch of an entire sector, heavily penalized in the last two years.

• The hotel and restaurant sector recorded a +26% increase in bookings in France2
• Out-of-home catering: +11% visits and +17% shopping3
• 25 million foreign tourists in France this summer,
  for a turnover of 15 billion euros4
• French cuisine is the most appreciated: 40%5

At the same time, catering and food professionals are the first witnesses of another reality
and they are faced with many problems: shortage of manpower, inflation, explosion in the cost of raw materials…

Located at the heart of all industry concerns and closer to professionals for 40 years, Sirha Lyon, part of Sirha Food in the GL events group, returns from Thursday 19 to Monday 23 January 2023 to support the large movements affecting the Food Service sector. On the agenda: the world’s largest Food Service offer in terms of products, equipment and services for commercial and independent catering.
5 days of meetings and business between players in the economy and innovation.

SIRHA LYON, a powerful international economic lever

“Sirha Lyon is a powerful international economic tool. At each edition, we welcome hundreds of decision makers from all over the world, whether at the exhibitor offering level, on the event stages or in the exhibition aisles.” comment Olivier GinonPresident and CEO of the GL events group.

• 13,789 sq m international exhibitors (equal to 22% of the total area), almost 300 stands and 14 pavilions (Italy, Spain, Belgium, Greece, Japan, Overseas) for a total of 27 countries represented.

New for 2023: A Saudi pavilion takes place for the first time at Sirha

Lyon.

• Among the visitors: 52% are decision makers*
• 4,000 exhibitors and brands are planned on 140,000 m2
• 94% of Sirha Lyon is already marketed (end of September), i.e. 1,565 exhibitors excluding brands, and an average area of ​​40 m2 per exhibitor
  *Sirha Lyon 2021 figure

“True reflection of dynamism
sector, in France and abroad, Sirha Lyon is the meeting place for Food Service actors and experts where exhibitors and visitors meet to create business opportunities, rethink their offer to adapt it to consumer expectations.” declared Luc DubanchetDirector of Sirha Food and Sirha Lyon, at GL events.

A 2023 EDITION BUILT AROUND 5 GREAT SIRHA DYNAMICS

To reflect the tensions and movements of the entire industry, Sirha Lyon has created five Sirha Dynamicsfor many food perspectives and problems.

• #1 Technonature (for a better balance between man and nature)
• #2 Consume less but better
• #3 Human welfare
• #4 Increased human creativity (conservation of know-how)
• #5 I dream of modernity and escape

These 5 Sirha Dynamics punctuate the programming of the new Sirha Lyon stage: the Sirha Food Forum.

As an innovation platform, Sirha Lyon pushes new catering entrepreneurs:

• Sirha Awards for Innovation : 12 awards honor exhibitor innovations

• Startup village bringing together 30 start-ups

• Future food initiative : highlighting 5 French “food entrepreneurs”.

3 GREAT INTERNATIONAL COMPETITIONS

Representing the entire sector, Sirha Lyon hosts the 3 main international competitions for restaurant professionals:

• The International Catering Cup rewards 24 butchers, delicatessens and restaurateurs
• The World Pastry Cup brings together 20 teams of 3 pastry chefs, chocolatiers and ice cream makers
• The Bocuse d’Or invites 24 chefs from as many countries

In total, 108 candidates from 56 countries take turns for 5 days on stage at the Sirha Lyon competition. A unique opportunity to promote national know-how from all over the world and present the challenges of each of the food professions.

Sirha Food, factory of the future: Inspiring the world of hospitality and catering, being at the forefront of influences, understanding the changing world, telling it to best support a market and its players, this is the mission of SIRHA FOOD. New umbrella brand and new global media, Sirha Food is aimed at both professionals and the general public and brings together the entire food service through its events, including the Sirha Lyon and Sirha Europain fairs, the Omnivore festival and the Bocuse d’ Gold and Pastry World Cup. Because the world of food today can only be seen in terms of porosity, in moving, living territories.