US PAYS DE CASSEL 0-7 PSG I MBAPPÉ, NEYMAR JR & SOLER ⚽️ #CoupeDeFrance 🏆 #USPCPSG – Foot Break

With the 2022 World Cup approaching, fans’ eyes are more focused than ever on the club from the French capital. Purchased ten years ago, the club that was in trouble in Ligue 1 he has become in a few years one of the protagonists of the world football scene. With increasingly impressive hires and a very well honed marketing strategy, PSG have truly entered a new dimension.

That of clubs that represent a brand simply with their name. Several observers say Qatar have positioned themselves on PSG to enter football in order to best prepare for their World Cup and acceptance. But is this really the only goal of the restaurant owner? Certainly not.

However, at the time of the competition that will highlight an entire country, the club that represents it in Europe must put on a show. Analysis of PSG’s final sprint ahead of the World Cup in Qatar in 2022.

PSG multiplies marketing genius such as this partnership with the Jordan brand.

More unmatched recruitment than ever

As the club entered a new era, the recruitment has always been one of the best in Europe. If obviously the place is very rich, it is also the case of its competitors who have not yet managed to attract so many people.

The club offers fabulous salaries, it is true, but they have also managed to convince Kylian Mbappé to stay in France. This year he also took the risk of keeping him knowing that he can go free this summer. He attracted Neymar, one of football’s biggest stars, known to be a genius of the game on and off the field. Finally he managed to bring together the two captains of the biggest Spanish clubs. Real Madrid defender Sergio Ramos and Barcelona legend Lionel Messi.

Today the team is so strong on paper that some eSports football competitions ban Paris Saint-Germain. But the stars are also supported by many young people in the making, a strategy that is therefore part of the long term. Contrary to those who say that the investment fund will sell after the World Cup.

Despite this view for several years, the recruitment XXL of the capital club does not seem to hide the ambition of the leadership at the dawn of international competitions.

The Champions League as an aperitif

If PSG have made it a point of honor to build a team of superstars, it is not for Ligue 1. Dominators for many years, the Parisians once again appear trample the championship this season. However, the club’s true declared objective is not here, but in the most prestigious of competitions. The Champions League is the holy grail for a great club.

When we know that only Marseille have a star on their shirt in France, we can only see the scale of the task. To give itself a certain legitimacy and enter the great family of football “institutions”, PSG can only count on its trophies. Because, beyond the team, the players, the increasingly prestigious coaches, the club still doesn’t have the recognition of the world of football.

And time is running out for Qatar, which ten years ago announced its intention to win the Champions League. What’s better, then, than the year of the World Cup to “bring the cup home”?

Beyond political considerations and state prestige, PSG’s own history since its takeover by Qatar pushes towards victory in the Champions League. And it was this crossover that produced one of the biggest recruits in history.

With the arrival of the stars, the club has become more and more popular.

When the history of the club meets the history of the country

Even if the World Cup were ten years away, this year would be crucial for PSG. Indeed, Paris Saint-Germain’s history in the finest of competitions is worthy of a roller coaster. With burning defeats, reassembledand victories that scored, the Parisians did not do half measures.

But the results are improving with a final and a semifinal elimination last year. It is therefore the year or never for the club and the players to prove they have the quality necessary to become champions from Europe.

It is therefore rather the meeting between the deadline of the World Cup and the results of the last few seasons of PSG to justify this expense. This year certainly counts double for the club from the capital, but it’s not just the fault of an external event. The very history of the club lends itself to this team that makes the fans dream and the opponents nightmare.

See you at the end of the season to find out if this meeting has produced the desired effects.

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