Here is a recipe straight from London – Today Morocco

It’s always good to talk about culture and creativity, especially focusing on related industries. The debate, which should be part of our daily life, was sparked on Friday by the Morocco 21 forum, which chose to organize it at the Mohammed VI Museum in Rabat by inviting an illustrious speaker.

“Why should we care about this creativity? Can creativity unlock the future? Judicious questions were asked by Justine Simons Obe, deputy mayor of London, responsible for culture and creative industries, in Rabat on Friday during the 4th conference of the Morocco 21 forum in collaboration with the Bank of Africa. You respond to this in detail during this event entitled “Promoting the cultural and creative industries, an economy of the future”. To this end, in the presence of the British ambassador to Morocco, Simon Martin, she leads convincing figures inspired by the experience of her city.

20% more productive
According to the speaker, the creative economy is “20% more productive”. It allows you to create one job in 6. In addition, its growth is 4 times faster. As it generates 70 billion dollars a year. Even better, the creative industries in the UK are more profitable than the automotive industry and many other industries. By the way, identity, health, the economy, education, even the quality of life, are the equivalent of culture. “We need healthy economies, good jobs, well-being, quality of life and human connection. In this world, culture is not an option. It is essential. Especially since imagination cannot be automated,” he says. Furthermore, it takes imagination, innovation and ideas for a “fuel” of the creative economy. All while providing a recipe for the development of these cultural and creative industries (CCI).

This is the title of the box

On the side of Mehdi Qotbi, News Com Africa and others
Speakers As a prelude to the presentation of the speaker, Widiane Lyamani, Deputy Managing Director of News Com Africa Holding chaired by Omar Dahbi, does not fail to reveal that “the concept of CCIs, which are an engine of development, was born in the United Kingdom”. Ms. Lyamani also points out “museums that play an essential role in cultural enrichment”. Like her, the president of the National Museums Foundation, Mehdi Qotbi, underlines the dynamism instilled by the Sovereign. He takes his passage to cherish the hope “of building bridges with the Mayor of London”. All without forgetting to welcome Mr. Dahbi’s initiative in organizing this conference, initiated by the Morocco 21 forum launched by the same holding. Mr. Qotbi, who is also showcasing his team, makes announcements. This is the case of the opening of a 15th museum in Marrakech and others respectively in Agadir and Azilal. “No corner of Morocco will be forgotten. Access to culture is a must so that every Moroccan can get to know his own culture and be open to that of others,” he explains. Also present Abdellatif Miraoui, Minister of Higher Education, Scientific Research and Innovation, announces the launch of an Art and Culture module for the next school year.

“We need healthy economies, good jobs, well-being, quality of life and human connection. In this world, culture is not an option. It is essential. Especially since the imagination cannot be automated”.

5 ideas from London
The first is tactical or strategic. In this sense it is, according to her, “advancing the creative economy”. The second idea is about connecting culture to programming systems. As for the third idea, it is emblematic through the creation of a cultural and educational zone. The fourth idea is more about human connection by making London a cultural district. The latest idea is resilience by making culture a sector that relaunches tourism, especially after Covid. To illustrate these ideas, she cites the examples of the London design festival, film London and games London, among others. At the same time, she does not hesitate to recall a statement by the Mayor of London, Sadiq Khan, who said: “Culture and the creative industries are one of my priorities”. “Culture is our superpower,” continues Ms. Obe, also president of the World Forum of Cities for Culture, who describes creativity as an important asset. As for tourism, she underlines “culture as a reason for coming to London and a means of attracting new visitors”.

For cultural consumption
As for the debate at the end of your conference, it concerns in particular “cultural consumption”. In this sense, the rapporteur evokes her own experience in the forum that she chairs. It is about “equal” access to culture. “We do a lot of training in this direction. It’s a challenge,” she says. Meanwhile she continues to reveal the secrets of the London recipe. “When we design a policy for culture, we focus on needs,” she says, recalling trying not to leave any category behind. The speaker, who also evokes the contribution of public investment to culture, also mentions organizations interested in writers. Interesting.

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