Foodtech Luna raises 11 million euros and aims for 100,000 dishes a day
Luna, creator and distributor of fresh and tasty daily meals, launched in 2019, announces a series A fundraising of 11 million euros. The funding round is led by the iVESTA family office of entrepreneurs, accompanied by several business angels, including: Alexis Bonillo, co-founder of Zenly, Xavier Niel, Olivier Frias, founder of CAE Group, Marc Menasé, founder of Founders Future, the Deconinck Investment Company etc…
This new financing round, managed by the two founders of the company, Daniel Marhely (founder of Deezer) and Alexandre Croiseaux (Deezer, Molotov, Facebook), is part of a context of strong development with the need to increase the production capacity of Luna who already cooks 17,000 meals a day.
Thanks to a strong positioning that favors quality and accessibility, it has established itself as a new player in the food market.
A mission: to offer restaurant dishes at the right price
Since its launch, Luna’s ambition has been clear: to offer an alternative to the industrial meals offered by large-scale retailers, the lack of ethics of delivery platforms and the often expensive dishes of restaurants.
With already 5 brands expressing as many culinary universes, very rigorous sourcing, products without additives or preservatives, a very short expiry date, Luna has become the benchmark for ultra-freshness. In Luna, no messengers pedaling in the rain ! The company relies on existing distribution channels: GMS with a successful launch exclusively at Monoprix, travel retail, cinema, mass catering, as well as a first own store in Paris.
In an inflationary context that particularly affects the food sector, Luna is committed to making its quality products accessible to as many people as possible: around the corner, between 3.50 and 9 euros.
The strong culinary identity, variety and quality of Luna products have brought a breath of innovative freshness to the snack market. Moez-Alexandre Zouari, CEO of the Pro Distribution group
the operational efficiency of the brand has therefore made it possible to quickly introduce this new ultra-fresh range onto our shelves, which also responds to new consumer expectations.
A new production tool to support growth
After tripling its turnover in 2022 and having sold more than 2 million onigiri, Luna has decided to change gears and increase its production capacity.
This new fundraiser is part of this ascent of power that requires pushing the walls: Luna has taken possession of its new ultra-modern 4000m2 central kitchen which allows it to multiply its production capacities and to distribute its offer throughout the national territory.
A proprietary technology that makes the equation possible
With a view to controlling every stage of production, the co-founders, pure tech players, have thus developed their own application that automatically controls all company activities: purchases, warehouse management, production planning, recipe preparation, logistics until the product is put on the shelves. A proprietary solution that solves the complex equation of volume X quality X fair price.
The resolutely technological approach convinced us as investors. in fact, the team bases all its developments on powerful technological tools, which have made it possible to rapidly achieve profitability. Luna also responds to a public health issue, that of eating well at the right price. Pierre-Marie de Forville, co-founder of Ivesta
Luna is a foodtech company launched in 2019 by Daniel Marhely (founder of Deezer) and Alexandre Croiseaux (Facebook), which currently employs 80 people. Luna creates, develops and distributes 5 brands of fresh dishes inspired by cuisines from all over the world, to offer the French people products with simple ingredients, without additives or preservatives and at a fair price.
Luna benefits from several distribution channels:
- Large-scale distribution with over 140 points of sale referenced at the end of 2022
- Travel retail, e-commerce, corporate catering
- An early Luna store, located in 17And arrondissement of Paris, and where residents of Ile-de-France can directly customize and test all the recipes.