Are you ready for Julien Chauvenet’s sweetbread burger?

How do you prospectively monitor the top news of the past two weeks on Twitter while gulping down a coffee? Take advantage of our social perspective on the events, launches, acquisitions, marketing x trends and social commerce divisions that drive and shape the snack business… And since nothing escapes Twitter, it remains the first lever of information on the web, do your food tracking in 2 minutes before everyone else through a tenth of relevant information specially selected for you! #InSnackingWeTrust!

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#1 | Social Media Barometer 2023: analysis, advice and benchmarks

In its 2023 Social Media Barometer, social listening and social media management specialist Brandwatch provides a comprehensive analysis of the social media landscape. On the program: the latest trends in social networks, benchmarks, insights and advice to fuel your 2023 strategy. Always very specific and very comprehensive, the barometer analyzes the main brands in 15 different business sectors: aviation, alcohol and alcoholic beverages, automobile… A reference document to stay up-to-date on current or future trends. Influencer marketing is becoming inevitable: Consumers are less and less influenced by advertising and consciously and proactively avoid it. As a result, brands are turning to influencer marketing to more effectively connect with their audiences. TikTok, an essential marketing tool: Even more popular than ever, the social network, which has surpassed one billion users, now integrates brand marketing strategies to reach a wider audience…

#2 | Top 7 Strategies for Getting More Reviews on Google (And Inspirational Examples)

Over 90% of consumers research and read customer reviews before buying from a store. Most of them trust these opinions as much as the recommendations of their relatives. And one of the main places people look for reviews is Google. In this context, your challenge is to encourage your loyal customers to leave their reviews, while making sure that Google presents you as a reliable company. This article discusses the main benefits of social proof and shares best practices for getting more reviews on Google.

#3 | MPs united to fight against the excesses of influencers

The excesses of some influencers have recently come to the fore. Meta, the parent company of Facebook and Instagram, has announced the deletion of a number of accounts followed by millions of people, including those of the couple Marc and Nadé Blata, targeted by a class action for a large alleged scam. The Directorate-General for Competition, Consumers and Fraud Prevention has also released a damning study on their business practices.

#4 | 4And French Neapolitan Pizza Championship: Lucien Bruno Champion

During the 4th edition of the French Neapolitan Pizza Championship, which took place at the Sirha Lyon, 10 pizza chefs stood out among the 45 registered candidates. The winner is Lucien Bruno, chef of the Marinara Pizzeria Napoletana (St-Julien-Les-Rosiers).

#5 | Claude Fischler: “We need to understand and invent a new relationship with food”

How has the pandemic changed the French meal ritual, culturally based on commensality, and now marked by the individualization of eating habits? The opinion of the sociologist, one of whose lines of research is sharing and the forms of eating together in the era of individualism…

#6 | Strasbourg is the city where we order the most vegan dishes in France according to Deliveroo

Strasbourg is the leading city for vegan meal delivery orders, according to a study carried out by Yougov for Deliveroo. A change in consumption habits which year after year is supported more strongly, now reaching 11% of the catering offer, a record also in France. A wave that doesn’t seem destined to stop, strengthened by the creativity of the Strasbourg chefs.

#7 | Digital Report: the evolution of digital in the world in 2023

In the last twelve months, digital behaviors around the world have seen the most profound changes we have seen in years, even compared to the “pandemic years”.


  • A big change in the number of Internet users in the world
  • A surprising drop in various aspects of online business
  • Detailed information on the evolution of preferences for using social media platforms.
  • The evolution of the use of devices to access digital content and services
  • Unexpected transformations in online search behavior around the world
  • The astonishing growth of digital advertising

#8 | Subway unveils the smallest sandwich in the world with a size of 2.2 cm

In collaboration with the Taylor Herring agency, Subway has called on the artist Nadia Michaux, a master in the art of creating small works of astonishing realism and inspired by the Kawaii universe, very popular in Japan. To worthily announce the arrival of Teriyaki steak fillets on the chain’s restaurant menus, the designer had the task of making the smallest sandwich in the world with a size of 2.2 cm, which is 12 times smaller than its original version . For two days he thus reproduced from scratch a tiny Teriyaki Steak Sub (which is the nickname given to the brand’s sandwiches) in clay where you can glimpse thin slices of meat, tomatoes, red onions, peppers and melted cheese in the heart of a white bread considered customers’ favourite.

#9 | Julien ChauvenetFoodies Dijon, world burger champion at Sirha 2023

Julien Chauvenet wins the “World Burger Contest” at the International Restaurant, Hotel and Food Show (Sirha) in Lyon. The creator of the Foodies restaurant, burger restaurant and food-truck in Dijon is not at his first attempt, because he had won the title of “Best Burger in France” in 2021, but here we are talking about global recognition. The great pride of the young chef is to win this world title with local products. “I bet on the morteau sausage which was snacked on, but also declined in chips and powder. I added veal sweetbreads and a blackcurrant ravigote sauce. Everything that appears in this burger is produced within a radius of 50km around Dijon I even wondered if a point if we weren’t too chauvinistic, and in the end that’s what pays off!”

#10 | In the UK, a campaign like this generated… 25,000 applications from the hotel and restaurant industry

Bonuses | Amazon will start charging shipping on fresh grocery orders under $150, starting Feb. 28

So what did you learn that is worth sharing or commenting on? We hope you enjoyed this fortnightly meeting and that it was interesting to browse through. Thank you so much for your loyalty! Then, like more than nearly 6,000 tweeters, Follow France Snacking on Twitter!

Happy reading and see you soon! Pasquale Perriot, @Umameet.

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